By Lynette Holland, Principal Scientist
Over 20 years ago I began my product development career in the Fragrance and FMCG industries. In more than two decades I have witnessed – and worked on – my fair share of product innovations responsible for enhancing consumer experience.
Now having joined the team at Xampla, innovation has taken on a whole new meaning. Responding to impending regulation, we are working on solutions for industry that build on the ground-breaking plastic product developments of yesterday to substitute them with sustainable, plant-based alternatives that mean businesses do not need to compromise on the consumer experience their products provide.
Our plant protein material is the product of 15 years’ research at the University of Cambridge. It performs like conventional plastic but is fully biodegradable. Developed by an expert team with a background in industry, we are uncompromising in our regard for the consumer experience. Our material has applications across many single-use plastic products, and one of our core launch products will be our microcapsules.
Plastic fragrance microcapsules are set to be regulated under the ECHA microplastics ban which will prevent the release of 500,000 tonnes of microplastics over 20 years. As they are too small to be collected at end of life they present a real environmental challenge that needs to be overcome. Yet, whilst necessary, this regulation puts the known-and-loved consumer experience of fresh scent bloom and longevity in our home and personal care products at risk.
This has driven fragrance microcapsules to be a pressing product application for the team at Xampla. After years of R&D our ground-breaking material is uniquely able to encapsulate fragrance, without needing to use any hazardous chemicals to create the shell to protect the fragrance. There is no chemical cross-linking which means our material is biodegradable.
Not only is this a breakthrough for the planet, it will also help to futureproof brands against further regulatory changes surrounding microplastics. This means that consumers can continue to enjoy the same fragrance experience they are used to without a change in performance. What’s more, Xampla’s fragrance microcapsules are designed to fit with existing encapsulation processes, minimising adverse impacts on the supply chain.
Far from being a one-size fits all approach, we tailor our products to our customer in order to support brands in evolving their product line for a sustainable future. Our fragrance microcapsules will be launching soon, but in the meantime, you can find out more and discuss your development needs by contacting firstname.lastname@example.org.