New Year’s Resolutions: Half of Britons vow to use less plastic in 2022

NEW POLLING reveals that 49 percent of UK adults will make a New Year’s resolution to use less plastic in 2022. 

After a Christmas full of plastic, 73 percent of consumers want more opportunity to buy food that is wrapped in alternatives next year.  But only 14 percent say they are ‘definitely’ clear which alternatives to plastic are really sustainable.

The surveys were commissioned by Cambridge-based Xampla, which is making the world’s first plant protein alternative to plastic for commercial use.  The certified B Corporation’s mission is to reduce plastic pollution, and it will deploy its “natural polymer” replacement to plastic across the food and home cleaning products sector in the coming year.

The home-grown British technology is already in households across the United Kingdom, following Gousto’s use of Xampla edible film to wrap its stock cubes in November.  If the material were used in all the company’s meal kits, 17 tonnes of single use plastic would be replaced annually.

With ten million turkeys consumed each Christmas in the UK, this natural material could also replace the plastic wrappings around meat and vegetables, doing away with hundreds of thousands of tonnes of unrecyclable plastic films.

Xampla CEO Simon Hombersley said:

“The sheer scale of plastic use this Christmas reminds us that consumers and brands alike need alternatives which can match the performance of plastic, without the harmful effects.

“It is so encouraging to see half of those we surveyed saying they will make a New Year’s resolution to use less plastic, but it is up to government and the big brands to help people follow through.

“By moving away from plastic towards the natural polymers we have created, there is a real opportunity next year and in the coming years to say goodbye to plastic with a credible alternative.” 

Xampla’s ‘plastic which doesn’t pollute’ started in development 15 years ago at the University of Cambridge, with scientists asking “how does a spider make silk”.  Silk is a protein material five times stronger than steel, but which occurs naturally and breaks down naturally.  The fast-growing British start-up has since successfully engineered polymers found in nature to emulate spider silk, and demonstrated the first rolls of its alternative to plastic film coming off production lines in 2021. 

In a separate survey, 9 in 10 expert buyers at leading consumer brands said they believed it was important for their companies to transition away from conventional plastic.  However, 60 percent are confused by the sustainability claims of packaging solutions and the same proportion do not know where to find trustworthy alternatives. 

Polling also shows that 69 percent of the public prefer sustainable plastic alternatives to relying on recycling, endorsing the Prime Minister’s recent statement that “recycling doesn’t work”.

Sian Sutherland, Co-Founder of global solutions organisation,  A Plastic Planet, which advises major brands on shifting away from plastic added:

“Next year has to be about turning off the plastic tap.

“The public is rightly increasingly sceptical of recycling, since plastic can only ever be ‘down-cycled’ and the whole process is from production to recycling to re-production is highly carbon intensive.

“Xampla’s technology is genuinely revolutionary.  It could help wean the world off its addiction to plastic and away from the fantasy that recycling can solve the problems plastics cause.”

Example blog for In The News

XAMPLA AT COP26

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Id aliquet lectus proin nibh nisl. Consectetur adipiscing elit duis tristique sollicitudin nibh sit amet. Hac habitasse platea dictumst vestibulum rhoncus est. Egestas integer eget aliquet nibh praesent tristique magna. Iaculis eu non diam phasellus vestibulum lorem sed. Sodales ut etiam sit amet nisl purus. Tellus mauris a diam maecenas sed enim. Tincidunt id aliquet risus feugiat in. Amet justo donec enim diam. Vestibulum lorem sed risus ultricies.

Sed ullamcorper morbi tincidunt ornare massa eget egestas. Amet consectetur adipiscing elit duis tristique. Arcu odio ut sem nulla pharetra diam sit amet. Velit euismod in pellentesque massa placerat duis ultricies lacus sed. Consectetur adipiscing elit ut aliquam purus sit amet luctus venenatis. Adipiscing vitae proin sagittis nisl rhoncus mattis rhoncus urna neque. Non curabitur gravida arcu ac tortor dignissim. Arcu dui vivamus arcu felis. Eget mauris pharetra et ultrices neque ornare aenean euismod. A arcu cursus vitae congue mauris. Odio tempor orci dapibus ultrices in. Semper viverra nam libero justo laoreet sit. Nisl condimentum id venenatis a condimentum vitae sapien. Dictum non consectetur a erat nam at. Neque aliquam vestibulum morbi blandit cursus risus at ultrices mi. Malesuada bibendum arcu vitae elementum curabitur vitae.

Egestas tellus rutrum tellus pellentesque. Enim ut tellus elementum sagittis vitae et. Morbi tristique senectus et netus et malesuada. Tellus orci ac auctor augue mauris augue neque gravida. Adipiscing bibendum est ultricies integer quis auctor elit sed. Eu turpis egestas pretium aenean pharetra magna ac placerat vestibulum. Quis hendrerit dolor magna eget est lorem ipsum dolor. Fringilla phasellus faucibus scelerisque eleifend. Lorem ipsum dolor sit amet consectetur adipiscing. Eget duis at tellus at. Mauris sit amet massa vitae tortor condimentum. Lacus vel facilisis volutpat est velit. Consequat interdum varius sit amet. Sed velit dignissim sodales ut eu sem integer vitae justo. Scelerisque felis imperdiet proin fermentum. Auctor eu augue ut lectus. Augue interdum velit euismod in pellentesque massa. Malesuada nunc vel risus commodo viverra maecenas accumsan lacus. Sed adipiscing diam donec adipiscing tristique risus. Arcu ac tortor dignissim convallis aenean et tortor at.

Nunc mi ipsum faucibus vitae aliquet nec. Ut venenatis tellus in metus. Faucibus ornare suspendisse sed nisi lacus.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Id aliquet lectus proin nibh nisl. Consectetur adipiscing elit duis tristique sollicitudin nibh sit amet. Hac habitasse platea dictumst vestibulum rhoncus est. Egestas integer eget aliquet nibh praesent tristique magna. Iaculis eu non diam phasellus vestibulum lorem sed. Sodales ut etiam sit amet nisl purus. Tellus mauris a diam maecenas sed enim. Tincidunt id aliquet risus feugiat in. Amet justo donec enim diam. Vestibulum lorem sed risus ultricies.

Sed ullamcorper morbi tincidunt ornare massa eget egestas. Amet consectetur adipiscing elit duis tristique. Arcu odio ut sem nulla pharetra diam sit amet. Velit euismod in pellentesque massa placerat duis ultricies lacus sed. Consectetur adipiscing elit ut aliquam purus sit amet luctus venenatis. Adipiscing vitae proin sagittis nisl rhoncus mattis rhoncus urna neque. Non curabitur gravida arcu ac tortor dignissim. Arcu dui vivamus arcu felis. Eget mauris pharetra et ultrices neque ornare aenean euismod. A arcu cursus vitae congue mauris. Odio tempor orci dapibus ultrices in. Semper viverra nam libero justo laoreet sit. Nisl condimentum id venenatis a condimentum vitae sapien. Dictum non consectetur a erat nam at. Neque aliquam vestibulum morbi blandit cursus risus at ultrices mi. Malesuada bibendum arcu vitae elementum curabitur vitae.

Egestas tellus rutrum tellus pellentesque. Enim ut tellus elementum sagittis vitae et. Morbi tristique senectus et netus et malesuada. Tellus orci ac auctor augue mauris augue neque gravida. Adipiscing bibendum est ultricies integer quis auctor elit sed. Eu turpis egestas pretium aenean pharetra magna ac placerat vestibulum. Quis hendrerit dolor magna eget est lorem ipsum dolor. Fringilla phasellus faucibus scelerisque eleifend. Lorem ipsum dolor sit amet consectetur adipiscing. Eget duis at tellus at. Mauris sit amet massa vitae tortor condimentum. Lacus vel facilisis volutpat est velit. Consequat interdum varius sit amet. Sed velit dignissim sodales ut eu sem integer vitae justo. Scelerisque felis imperdiet proin fermentum. Auctor eu augue ut lectus. Augue interdum velit euismod in pellentesque massa. Malesuada nunc vel risus commodo viverra maecenas accumsan lacus. Sed adipiscing diam donec adipiscing tristique risus. Arcu ac tortor dignissim convallis aenean et tortor at.

Nunc mi ipsum faucibus vitae aliquet nec. Ut venenatis tellus in metus. Faucibus ornare suspendisse sed nisi lacus. Mi ipsum faucibus vitae aliquet nec ullamcorper sit amet risus. Justo donec enim diam vulputate. Sed tempus urna et pharetra pharetra massa. Diam donec adipiscing tristique risus nec feugiat in. In mollis nunc sed id semper risus. Proin libero nunc consequat interdum varius sit. Interdum posuere lorem ipsum dolor sit amet. Venenatis urna cursus eget nunc scelerisque viverra. Proin sagittis nisl rhoncus mattis rhoncus urna neque.

Adipiscing tristique risus nec feugiat in fermentum posuere urna. Vel orci porta non pulvinar neque laoreet suspendisse interdum consectetur. Tempor commodo ullamcorper a lacus vestibulum. Nullam ac tortor vitae purus faucibus ornare suspendisse. Arcu bibendum at varius vel pharetra vel turpis. Tortor dignissim convallis aenean et tortor at risus. Pharetra sit amet aliquam id diam maecenas ultricies mi. Venenatis tellus in metus vulputate eu scelerisque felis imperdiet. Lacus suspendisse faucibus interdum posuere lorem ipsum. Ipsum nunc aliquet bibendum enim facilisis gravida neque. Feugiat scelerisque varius morbi enim nunc faucibus a. Ut placerat orci nulla pellentesque. Netus et malesuada fames ac. Aenean pharetra magna ac placerat vestibulum. Nunc non blandit massa enim nec. Vehicula ipsum a arcu cursus vitae congue mauris. Scelerisque in dictum non consectetur a erat.

Mi ipsum faucibus vitae aliquet nec ullamcorper sit amet risus. Justo donec enim diam vulputate. Sed tempus urna et pharetra pharetra massa. Diam donec adipiscing tristique risus nec feugiat in. In mollis nunc sed id semper risus. Proin libero nunc consequat interdum varius sit. Interdum posuere lorem ipsum dolor sit amet. Venenatis urna cursus eget nunc scelerisque viverra. Proin sagittis nisl rhoncus mattis rhoncus urna neque.

Adipiscing tristique risus nec feugiat in fermentum posuere urna. Vel orci porta non pulvinar neque laoreet suspendisse interdum consectetur. Tempor commodo ullamcorper a lacus vestibulum. Nullam ac tortor vitae purus faucibus ornare suspendisse. Arcu bibendum at varius vel pharetra vel turpis. Tortor dignissim convallis aenean et tortor at risus. Pharetra sit amet aliquam id diam maecenas ultricies mi. Venenatis tellus in metus vulputate eu scelerisque felis imperdiet. Lacus suspendisse faucibus interdum posuere lorem ipsum. Ipsum nunc aliquet bibendum enim facilisis gravida neque. Feugiat scelerisque varius morbi enim nunc faucibus a. Ut placerat orci nulla pellentesque. Netus et malesuada fames ac. Aenean pharetra magna ac placerat vestibulum. Nunc non blandit massa enim nec. Vehicula ipsum a arcu cursus vitae congue mauris. Scelerisque in dictum non consectetur a erat.