On 30 January 2019 the EU announced a proposal to ban added microplastics. It’s a major step from the EU, which will have a huge impact on plastics in our environment — and on many industries.
Added microplastics touch our lives every day. Between waking up and breakfast this morning, you used microplastics repeatedly. They were in your toothpaste, your shampoo, your shower gel, in your clean clothes. They may have been in your cosmetics, they were probably used in making your bowl of cereal. And in each case, the microplastic will end up in our environment, even the ocean. And they never truly biodegrade.
The impact of the EU’s move will be huge. The Guardian reported that the EU releases — each year – microplastics equivalent to 10bn plastic bottles. Reuters reported the Commission’s Vice President Jyrki Katainen claiming that the EU ban could set a standard for industries around the world. Business of Fashion reported that the ban would cost their sector £12bn in lost revenue, and require the reformulation of over 24,172 products.
The process will take a while, with no legislation expected until 2020, and industry will negotiate a gentle transition. But this ban will have a massive impact on entire industry sectors. And as a technology start-up with the perfect entirely natural alternative to microplastics, it represents a huge opportunity. Cosmetics, fragrance, homecare and other manufacturers don’t need to cancel product lines and shut down plants. They simply need to work with us.
A solution for industry, and our oceans.